Immowelt Outdoor NEED SPACE by Kolle Rebbe Hamburg

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Industry Online Press, Media & Information, Search Engines
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Kolle Rebbe Hamburg
Creative Director Jens Theil, Matthias Erb
Art Director Thorsten Sievering, Tim Hartwig
Copywriter René Ewert, Susanne Pakravesh, Amy Werblin, Christian Moehler
Producer Jonathan Helmer
Photographer Tobias Habermann
Account Supervisor Melanie Stein
Released January 2012

Credits & Description

Category: Special Build
Advertiser: IMMOWELT
Product/Service: IMMOWELT.DE
Creative Director: Jens Theil/Matthias Erb
Copywriter: René Ewert/Christian Moehler/Susanne Pakravesh/Amy Werblin
Art Director: Thorsten Sievering/Tim Hartwig
Photographer: Tobias Habermann
Art Buyer: Katja Sluyter
Account Supervisor: Melanie Stein
Advertiser's Supervisor: Sandra Zipp
Producer: Jonathan Helmer
Account Manager: Sonja Welsch
Account Manager: Sonja Welsch
Other Credits: Zillah Beese/Wadim Filippov: Graphics/Krueger Design: Design/Set Construction

Ambient Execution Description
People looking for a larger flat usually consider their own to be too small. With this in mind, we came up with an ingenious idea – at locations that caught those very people’s attention: in popular, frequently trafficked neighbourhoods. Installations attached to and in front of house facades created the impression of a smaller flat. The furniture was placed such that it looked as if it were bursting through the wall. Three different installations at different locations created a buzz and invited passers-by to interact: sit in the living room and watch the halved TV, lie down in the bedroom with a lamp that lit up at night, and have a seat on a halved chair in the dining room.

Via a QR code, those interested could access the Immowelt website directly on site and view the respective flat ads for them. These could then be sent to friends on Facebook.