PUSHERS by J. Walter Thompson Madrid for Imodium

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PUSHERS

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Industry Health & Pharmaceutical Products
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Spain
Agency J. Walter Thompson Madrid
Creative Director Pablo Rodriguez Meire, Paco Garcia
Art Director David García Martínez
Photographer Paul Chesley, Stone Collection-Gettyimages
Account Supervisor Silvia Pozo
Released February 2010

Credits & Description

Category: Consumer Products: Cosmetics & Beauty, Toiletries & Pharmacy
Advertiser: JOHNSON & JOHNSON
Product/Service: IMODIUM
Agency: JWT
Creative Director: Pablo Rodriguez Meire/Paco Garcia
Copywriter: David Garcia
Art Director: David Garcia
Account Supervisor: Silvia Pozo
Advertiser's Supervisor: José María Sardá
Photographer: Paul Chesley/Stone Collection-Gettyimages
Date of First Appearance: Feb 2 2010 12:00AM
Entrant Company: JWT , Madrid, SPAIN

Dimensions
594mm x 420 mm

Site Location
PHARMACY

English Translation of Main Headlines
OUR AIM: Show the benefit of the Imodium using a daily situation as a metaphore: suppository that stops the diarrhoea inmediatly. THE MESSAGE: Can stop diarrhoea.