INPES Outdoor MOVING IS EASY by Posterscope

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MOVING IS EASY

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Industry Public awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market France
Agency Posterscope
Producer Bruno Rossi
Account Supervisor Valérie Gautherot
Typographer Julien Swartz
Illustrator Julien Swartz
Released January 2012

Credits & Description

Category: Integrated campaigns led by Outdoor
Advertiser: INPES - NATIONAL HEALTH INSTITUTE FOR PREVENTION AND EDUCATION
Product/Service: NUTRITION
Agency: POSTERSCOPE FRANCE
Chief Creative Officer: Pierre-François Bourjalliat
Illustrator: Julien Swartz
Typographer: Julien Swartz
Account Supervisor: Valérie Gautherot
Producer: Bruno Rossi
Planner: Valérie Gautherot
Planner: Valérie Gautherot

English Translation of Main Headlines
MOVING IS EASY !

Ambient Execution Description

We created an ambient new media to influence people into walking. A tailor-made signpost network indicating walking time to major directions in the city.
The campaign was scaled in major French cities, with 1 681 signposts established, 6 724 directions calculated.
A long lasting campaign to generate strong repetition, in order to influence urban people behavior
Each sign was located to influence people to select ‘walking’ instead of other passive means of transportation.
The signaletic concept was so strong that it became the ad campaign.