Tavola Outdoor THE BILLBOARD TRAP by Publicis Italy

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THE BILLBOARD TRAP

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Industry Insecticides
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Italy
Agency Publicis Italy
Executive Creative Director Bruno Bertelli, Pietro Maestri, Flavio Mainoli, Cristiana Boccassini, Paolo Cesano
Art Director Francesco Epifani
Copywriter Stefano Battistelli
Producer Massimo Fabbri
Photographer Massimo Fazio
Editor Nicolò Lombardi
Released May 2013

Credits & Description

Spring is the perfect period to demonstrate the real efficacy of the new Orphea4D Protection, a powerful insecticide spray for exteriors. How? By Publicis, Milan transforming a normal billboard into a huge insect trap.Transparent glue was applied on a portion of the billboard surface in the shape of the jet spray, and when flies and mosquitoes got trapped on the glue, day by day, they made the shape visible.
Category: Household, garden & pets
Client: TAVOLA
Agency: Publicis Milan
Country: Italy
Executive Creative Director: Bruno Bertelli
Executive Creative Director: Cristiana Boccassini
Copywriter: stefano battistelli
Art Director: Francesco Epifani
Producer: Massimo Fabbri
Account Director: Claudia Brambilla
Editor: Nicolò Lombardi
Photographer: Massimo Fazio
Art buyer: Stefano Gruarin