|Media||Outdoor, Billboard, Poster, Transportation & Vehicles|
|Executive Creative Director||Bruno Bertelli, Pietro Maestri, Flavio Mainoli, Cristiana Boccassini, Paolo Cesano|
|Art Director||Francesco Epifani|
Credits & Description
Spring is the perfect period to demonstrate the real efficacy of the new Orphea4D Protection, a powerful insecticide spray for exteriors. How? By Publicis, Milan transforming a normal billboard into a huge insect trap.Transparent glue was applied on a portion of the billboard surface in the shape of the jet spray, and when flies and mosquitoes got trapped on the glue, day by day, they made the shape visible.