Instagram Outdoor Stories Are Everywhere [image] 16 by Wieden + Kennedy Amsterdam

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Stories Are Everywhere [image] 16

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Industry Mobile applications
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Netherlands
Agency Wieden + Kennedy Amsterdam
Executive Creative Director Mark Bernath, Eric Quennoy
Creative Director Thierry Albert, Craig Williams, Cal Al-Jorani
Art Director Jordi Luna, Cecilia Pignocchi, Emma Mällinen, Cassandre Gouraud, Mariano Garcia Cruz
Copywriter Chris Taylor, Jake Barnes, Andrew Duncan
Released July 2017

Credits & Description

Category: Electronics, Technology
Media: Integrated
Brand: Instagram
Agency: Wieden + Kennedy
Geo: Netherlands
Advertising Agency: Wieden + Kennedy, Amsterdam, Netherlands
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: Thierry Albert, Cal Al-Jorani, Craig Williams
Art Directors: Cecilia Pignocchi, Emma Mällinen, Cassandre Gouraud, Jordi Luna, Mariano Garcia Cruz
Copywriters: Andrew Duncan, Chris Taylor, Jake Barnes
Head of Broadcast Production: Joe Togneri
Executive Producer: Tony Stearns
Producer: Stijn Wikkerink
Assistant Producer: Khalid el Khouani
Head of Interactive Production: Kelsie Van Deman
Interactive Producers: Morgan Mendel, Annatruus Bakker, Debra Clarke
Experiential Producer: Caitlin DeAngelis
Head of Art Production: Maud Klarenbeek
Art Buyers: Rachel Perry, Stacey Prudden
Head of Planning: Martin Weigel
Planning Director: Emma Wiseman
Strategic Planner: Anna Leonte
Head of Communication / Digital Strategy: Greg White
Communications Planner: Wes Young
Digital Strategist: Freddie Young
Content Coordinator: Sara Constance
Group Account Director: Clare Pickens
Account Directors: Aitziber Izurrategui, Ben Prout
Account Managers: Yulia Prokhorova, Isabelle Udall, Elianne Vermeulen, Cecile Desmarest
Account Executive: Kinda Hamwi
Head of Design: Joe Burrin
Studio Director: Lizzie Murray
Studio Artists: Noa Redero, Cindy Kouwenoord, Danny van het Kaar
Interactive Designer: Gustav von Platen
Designers: Zeynep Orbay, Thomas Payne, Malia Killings
Project Managers: Gabriela Moreira, Saskia Van Zwieten, Loes Poot
Business Affairs: Kacey Kelley, Emilie Douqué, Michael Graves
PR Director: Claire Beesley
PR Manager: Reema Patel
Published: July 2017
Stories are anywhere and everywhere your eyes can find them. To prove this and inspire the celebration of everyday moments, W+K Amsterdam produced a multi-channel, integrated campaign that presents the world through the lens of the stories platform on Instagram. The ‘Stories Are Everywhere’ campaign, which first launched in April in the USA, Germany and Italy, was inspired by the endless ways that the Instagram community is already using Stories tools. It demonstrates the infinite ways that stickers, boomerangs, brushes and live video can help turn any moment into something special – that stories really are everywhere. The ambitious multi-channel approach wove together a playful mix of epic and everyday moments both on and off line. To embrace the spirit of expression through Stories features, the agency team had fun experimenting and creating directly on the platform itself. This lead to the production of 26 films; over 270 billboards and guerrilla OOH; 13 digital billboards; dominating multiple train stations in Philadelphia and Milan; wrapping up trams in Milan; taking over a cinema in Cologne from the floor to the toilet signs and making more moments of topical and local relevance than residents could imagine. All in under three months. The campaign culminated with an Insta Stories Festival in Cologne on Saturday 24 June, featuring German influencer Dagi Bee, a giant BOOM BOOM BANG BANG confetti cannon, donut wall, Oguturi boom forest and many other Stories inspired activations. The festival kick started the summer and celebrated an array of attendees Stories’ content, which was created in and around the event.