SCUBA BALLET by Enjin, McCann Tokyo for Ihg Ana Hotels Group Japan

SCUBA BALLET

Pin to Collection
Add a note
Industry Hotels & Resorts
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Japan
Agency Enjin
Art Director Hiroaki Inaba
Agency McCann Tokyo
Copywriter Maiko Suzuki
Released March 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: IHG ANA HOTELS GROUP JAPAN
Product/Service: INTERCONTINENTAL HOTELS & RESORTS
Agency: ENJIN Inc.
Agency: McCANN ERICKSON JAPAN
Creative Director: Hiroaki Inaba
Copywriter: Maiko Suzuki
Art Director: Hiroaki Inaba
Date of First Appearance: Mar 26 2009 12:00AM
Entrant Company: McCANN ERICKSON JAPAN, Tokyo, JAPAN

Description of Ambient execution
A couple of divers hanging and swinging at the height of 31m on a side of Sony Building in Ginza, created impact and drew attention of the people in the center of Tokyo. The two divers freely swimming in the deep ocean feature one of the most popular leisure activities in Okinawa and also symbolized its unique concierge service which offers unforgettable experiences.

English Translation of Main Headlines
“Scuba Ballet” was an outdoor promotion for two new resorts in Okinawa, Japan of INTERCONTINENTAL HOTELS & RESORTS. The objective of the promotion was to increase brand awareness and to notify the opening of two newly opening resorts and its unique service.