SEAFOOD TANKS by Ogilvy & Mather Singapore for International Coastal Cleanup

SEAFOOD TANKS

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Industry Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Singapore
Agency Ogilvy & Mather Singapore
Copywriter Greg Rawson, Ross Fowler
Producer Ali Loveday
Photographer Richard Copping, Adrian Loh Of Shutterbug
Illustrator Agnes Lee, Ian Lee
Released August 2011

Credits & Description

Category: Bars, Restaurants & Stores, etc.
Advertiser: INTERNATIONAL COASTAL CLEANUP
Product/Service: INTERNATIONAL COASTAL CLEANUP
Agency: OGILVY & MATHER SINGAPORE
Chief Creative Officer: Steve Back
Copywriter: Ross Fowler/Greg Rawson
Art Director: Anthony Tham
Photographer: Anthony Tham/Adrian Loh
Illustrator: Ian Lee/Agnes Lee
Advertiser's Supervisor: N. Sivasothi
Producer: Ali Loveday
Other Credits: Production House: Shooting Gallery Asia/Director: Lam Yi Ren/Dop: Adrian Quek

Ambient Execution Description
We knew that Asians love seafood. So to create awareness of catastrophic plastic pollution levels in the oceans, we threw plastic into seafood restaurant fish tanks. While diners looked into the tanks to choose which live fish, crabs, lobster, prawns or oysters were going to end up on their plates, we also gave them a selection of plastics to choose from – bottles, lighters, bags, packets, straws – all the stuff that’s floating around out at sea.

It showed diners across the country that the plastic they throw away, ends up in the food chain, and ultimately, back on their plate.