Internet Explorer Outdoor FORGOTTEN by J. Walter Thompson Sao Paulo

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FORGOTTEN

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Industry Software & Multimedia Productions, SaaS
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency J. Walter Thompson Sao Paulo
Creative Director Mario D' Andrea
Art Director Roberto Fernandez David
Copywriter Juliano Ribas | Gabriel Sotero, Enoch Lam
Producer Bruna Trentin
Photographer Thiago Carvalho, Silvio Medeiros
Account Supervisor Rodrigo Toledo, Martin Montoya, Saulo Fusari, Daniela Cintra, Isabel Rossetto
Released March 2011

Credits & Description

Category: Stunts & Live Advertising
Advertiser: MICROSOFT
Product/Service: INTERNET PROGRAM
Agency: JWT BRAZIL
Date of First Appearance: Mar 16 2011
Entrant Company: JWT BRAZIL, São Paulo, BRAZIL
Chief Creative Officer: Mario D' Andrea
Creative Director: Mario D' Andrea/Roberto Fernandez/Enoch Lam
Copywriter: Gabriel Sotero/Enoch Lam
Art Director: Roberto Fernandez/Silvio Medeiros
Photographer: Silvio Medeiros
Account Supervisor: Martin Montoya/Rodrigo Toledo/Isabel Rossetto/Saulo Fusari/Daniela Cintra
Advertiser's Supervisor: Leandro Herrera/Fernanda Di Giaimo
Producer: Bruna Trentin
Account Manager: Martin Montoya/Rodrigo Toledo
Planner: Ken Fujioka/Joyce Moraes/Luiza Madeira

English Translation of Main Headlines
Every year, thousands of software are released in the world. There are hundreds of companies asking people to test new programs, making it increasingly difficult to differentiate yourself when it's time to launch a new browser. So we not to ask anyone to test the new Internet Explorer 9 and let the curiosity work in our favor. otebooks containing only Internet Explorer 9 and 3G access were scattered throughout the city of São Paulo. A message invited people to use the computer for 15 minutes and then leave it wherever they wanted.