LITTLE PEOPLE by Phoenix Ogilvy & Mather Sri Lanca for Iodex

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LITTLE PEOPLE

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Industry Health & Pharmaceutical Products
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Sri Lanka
Agency Phoenix Ogilvy & Mather Sri Lanca
Creative Director Ransley Burrows
Art Director David Blacker, Kirubesh Ganeshan
Copywriter Sumanto Chattopadhyay, Sujoy Roy, Ransley Burrows
Producer Misha Wickramanayake, Tehani Asmone
Photographer Priyanka Kumara
Account Supervisor Melissa Desilva
Released October 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: GLAXO SMITHKLINE SRI LANKA
Product/Service: IODEX
Agency: PHOENIX OGILVY
Executive Creative Director: Sumanto Chattopadhyay
Creative Director: Sujoy Roy/Ransley Burrows/David Blacker
Copywriter: Sumanto Chattopadhyay/Sujoy Roy/Ransley Burrows
Art Director: David Blacker/Kirubesh Ganeshan
Account Manager: Shani Karunaratne
Account Supervisor: Melissa Desilva
Photographer: Priyanka Kumara
Producer: Misha Wickramanayake/Tehani Asmone
Other Credits: 24 Frames Sri Lanka
Date of First Appearance: Oct 31 2009 12:00AM
Entrant Company: PHOENIX OGILVY, Colombo, SRI LANKA

Description of Ambient execution
To create awareness that Iodex is a backache specialist balm in a memorable way. We launched a supermarket on-ground promotion with the help of the Iodex team comprising of ‘Little People’ (dwarfs). The team aided shoppers who found it difficult to bend down and reach for items on the lower shelves.