SMILE by Grey Istanbul for IPANA

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SMILE

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Industry Oral Hygiene
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Turkey
Agency Grey Istanbul
Executive Creative Director Ergin Binyildiz
Creative Director Cemile Sak Baspinar
Art Director Cumhur Yilmaz
Copywriter Merve Selamet
Account Supervisor Selen Varlik
Released February 2010

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: PROCTER & GAMBLE
Product/Service: IPANA TOOTHPASTE
Agency: GREY ISTANBUL
Executive Creative Director: Ergin Binyildiz
Creative Director: Cemile Sak Baspinar
Copywriter: Merve Selamet
Art Director: Cumhur Yilmaz
Account Manager: Gamze Karabacak
Account Supervisor: Selen Varlik
Other Credits: Ceylan Ergun/Burcu Birerdinc
Date of First Appearance: Mar 1 2010 12:00AM
Entrant Company: GREY ISTANBUL, TURKEY

Description of Ambient execution
THE SMALL PHOTO COVERS WERE BRANDED WITH IPANA AND WERE DISTRIBUTED IN PHOTO STUDIOS THROUGHOUT ISTANBUL. THE PHOTO STUDIOS GAVE THOSE COVERS TO THEIR CUSTOMERS IN ORDER TO SHOW THE END BENEFIT OF THE BRAND.

English Translation of Main Headlines
DON'T BE AFRAID TO SMILE