IrmaGivesBack.Org Outdoor Irma Gives Back, 2 by 22squared

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Irma Gives Back, 2

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency 22squared
Associate Creative Director Garen Boghosian
Executive Creative Director Kevin Botfeld
Senior Copywriter Luke Sokolewicz
Released October 2017

Credits & Description

Project: IrmaGivesBack.Org
Agency: 22squared
Executive Creative Director: Kevin Botfeld
Associate Creative Director: Garen Boghosian
Senior Copywriter: Luke Sokolewicz
Senior Producer: Sarah Suits
Senior Creative Technologist: Ryan Srofe
Media Supervisor: Julie Rechlicz

TAMPA – October 5, 2017 - 22squared in Tampa is lending a hand to fellow Floridians in the devastating wake of Hurricane Irma. The agency has created a message of hope and a drive to help, creating fresh outdoor billboards from the remnants of their storm damaged predecessors. The billboards drive to a website created by 22squared, , where people can donate or volunteer through Volunteer Florida, a state-run agency for volunteerism and national service. The campaign is called, Irma Gives Back, conveying the idea that through her debris, Irma has a chance to redeem herself and a chance to give back.
22squared partnered with media vendor, Lamar, to collect the storm-damaged vinyl and create the unique billboards appearing on donated media space in Fort Myers, one of the cities most affected by the hurricane. 22squared employees volunteered their personal time to hand-craft the billboards and the entire initiative, from concept to execution, was created in five days.
Garen Bogosian, associate creative director, 22squared, stated, “Many of us have family or friends that have been affected by Irma, so this has been a deeply personal project for all of us. The idea started with a small group, but as word spread throughout the agency, we had an outpouring of volunteers helping transform these signs of destruction and devastation into signs of hope, and a rallying cry for our communities to come together.”
Luke Sokolewicz, senior copywriter, 22squared, added, “Highways are lined with billboards shredded to pieces. It's a constant reminder that even though the storm has passed, there are still so many people in our community who remain broken.”