My Cagoule Knows Sven by The Leith Agency for Irn-bru

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My Cagoule Knows Sven

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Industry Soft Drinks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency The Leith Agency
Creative Director Troy Farnworth, Phil Evans
Art Director Robb Mcaulay
Copywriter Brian Tonner
Released November 2016

Credits & Description

Category: Non-Alcoholic Drinks
Media: Outdoor
Brand: IRN-BRU
Agency: The Leith Agency
Geo: United States
Advertising Agency: The Leith Agency, Edinburgh, Scotland
Creative Directors: Phil Evans, Troy Farnworth
Art Director: Robb McAulay
Copywriter: Brian Tonner
Account Director: Ed Brooke
Account Managers: Simon Burford, Tabby Blades
Planner: Vic Milne
Published: November 2016
Description: The outdoor campaign, created by Leith, builds on the insight that consumers feel soft drinks w ith no sugar have a weaker taste. The creative which plays off this, features a series of outdoor posters with confusing headlines, supported by the line: “XTRA TASTE AND NO SUGAR, IT MAKES NO SENSE”.
My Cagoule Knows Sven
Xtra taste and no sugar
It makes no sense