The Most Wanted Shots by TBWA\ Istanbul for iStock

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The Most Wanted Shots

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Industry Software & Multimedia Productions, SaaS
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Turkey
Agency TBWA\ Istanbul
Creative Group Head Can Bilginer
Chief Creative Officer Alex O’Shaughnessy
Executive Creative Director Volkan Karakasoglu
Creative Director Arkin Kahyaoglu
Art Director Ozan Aslan
Copywriter Onder Bayraktar
Released December 2016

Awards

Golden Drum 2017
OOH (out of home) Communication products & services Silver Drum

Credits & Description

Advertiser: Getty Images
Brand Name: Istock
Product/service: Stock Image
Campaign Name: The Most Wanted Shots
Country: Turkey
Agency: Tbwa istanbul
Agency Network: Tbwa Worldwide
Executive Creative Director: Volkan Karakasoglu
Creative Director: Arkin Kahyaoglu
Art Director: Ozan Aslan
Copywriter: Onder Bayraktar
Account Director / Manager: Ayse Erdogan
Agency Producer: Erman Karahisarli
Other Credits: Chief Creative Officer: Ilkay Gurpinar,
Creative Group Head: Can Bilginer,
Agency Production Assistant: Canan Polat,
Account Manager: Oya Berk,
Account Executive: Ceren Calikusu
Creative idea explanation:
As smartphones and digital cameras take a huge part in our lives every one of us became a photographer. iStock wanted to increase the number of contributors by communicating that everyone can be an iStock photographer.
We analyzed millions of image searches performed on iStock everyday. And found out the most searched keywords.
We designed outdoor ads for each keyword. Each ad was located where that keyword’s photo can be easily taken in real life.
With many outdoor examples like these we showed that everyone who can take photos can become an iStock photographer.
Just shoot&sell.
It’s that easy!