LOUD AND CLEAR by Ogilvy & Mather Bangalore for ITC

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Industry Confectionery & snacks, Chips
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency Ogilvy & Mather Bangalore
Executive Creative Director Rajiv Rao, Abhijit Avasthi
Creative Director Malvika Mehra Shastry, Amit Akali, Shamik Sengupta Advertising
Art Director Rahul Bhojraj
Copywriter Vipul Thakkar, Sameet Ali Soni
Producer Alamara Films
Photographer Alamara Films
Account Supervisor Sariga Menon
Released November 2009

Credits & Description

Category: Ambient: Transit
Advertiser: ITC
Product/Service: POTATO CHIPS
Executive Creative Director: Rajiv Rao/Abhijit Avasthi
Creative Director: Vipul Thakkar/Shamik Sengupta/Malvika Mehra/Amit Akali
Copywriter: Vipul Thakkar/Sameet Ali Soni
Art Director: Rahul Bhojraj
Account Manager: Tithi Ghosh
Account Supervisor: Sariga Menon
Advertiser's Supervisor: Ravi Desai
Photographer: Alamara Films
Producer: Alamara Films
Other Credits: Media Facilitators - Vivek Bahadur/Pawan Makani
Date of First Appearance: Nov 3 2009 12:00AM
Entrant Company: OGILVY & MATHER, Bangalore, INDIA

Description of Ambient execution
11 million people in India travel by train every day. Majority of the trains run late. People wait long hours at stations, and plenty of snacking happens there. We tied up with the Indian Railways and used their public address system present at the stations. (A medium that was never explored) People waiting at stations are all ears to announcements. We announced (in the same tone and manner that railways do) and told people their train is delayed because the engine driver is munching on a pack of Bingo! Premium Salted, which has 25% extra chips. And the train will depart once he finishes munching.