Jack Daniel's Outdoor BOTTLE by Arnold Worldwide Boston

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BOTTLE

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Industry Whiskey
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Arnold Worldwide Boston
Executive Creative Director Bertrand Garbassi
Art Director Travis Robertson
Copywriter Bryan Karr, Chad Leitz
Producer Jim Spadafora
Illustrator Yeehaw Industries Letterpress
Released February 2012

Credits & Description

Category: Drinks (Alcoholic & Non-Alcoholic)
Advertiser: BROWN FORMAN
Product/Service: JACK DANIEL'S
Agency: ARNOLD WORLDWIDE
Chief Creative Officer: Pete Favat
Executive Creative Director: Group Creative Director: Wade Devers
Copywriter: Bryan Karr And Chad Leitz
Art Director: Travis Robertson
Illustrator: Yeehaw Industries Letterpress
Art Buyer: Andrea Ricker
Producer: Jim Spadafora
Account Manager: Paul Nelson/Nate Stewart/And Shannon Coletti
Planner: Dan Sarmiento And Ashley Shaffer
Account Manager: Paul Nelson/Nate Stewart/And Shannon Coletti
Planner: Dan Sarmiento And Ashley Shaffer
Other Credits: Director Of Global Marketing: Carmen D'ascendis

Ambient Execution Description
In 2011, we worked with YeeHaw industries on a set of 10 letter-pressed posters. Each poster took 3 days to make and all were statements of the independent spirit that lives in all Americans. We then used this art for all of our advertising efforts: the poster series, print, online, wallscapes and more.