A ROMANCE PRINTED ON PERFUME SMELLING STRIPS by Leo Burnett Iberia Madrid for JACOMO

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A ROMANCE PRINTED ON PERFUME SMELLING STRIPS

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Industry Perfumes
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Portugal
Agency Leo Burnett Iberia Madrid
Executive Creative Director Chacho Puebla
Creative Director Renato Lopes
Art Director Luciana Cani
Copywriter Erick Rosa, Fernando Duarte
Released February 2010

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: JACOMO
Product/Service: JACOME PERFUME
Agency: LEO BURNETT IBERIA
Executive Creative Director: Chacho Puebla
Creative Director: Renato Lopes/Erick Rosa
Copywriter: Erick Rosa
Art Director: Luciana Cani
Other Credits: Tura - Creative Advisor
Date of First Appearance: Mar 1 2010 12:00AM
Entrant Company: LEO BURNETT IBERIA, PORTUGAL

Description of Ambient execution
This idea was used as a relationship tool between Jacomo and opinion leaders in the media. And also with new and potential customers, such as store owners that would be willing to sell Jacomo and would be even more inclined once they saw the romance printed on perfume paper with a sample of the perfume.

English Translation of Main Headlines
Romeo and Juliet by William Shakespeare