JAMES READY BAR-TER NIGHT by Leo Burnett Toronto for James Ready

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JAMES READY BAR-TER NIGHT

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Industry Beers and Ciders
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Leo Burnett Toronto
Creative Director Judy John, Israel Diaz
Copywriter Steve Persico
Producer Gladys Bachand
Photographer Anthony Chelvanathan
Account Supervisor Natasha Dagenais
Released October 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: JAMES READY
Product/Service: BEER
Agency: LEO BURNETT TORONTO
Creative Director: Judy John/Israel Diaz
Copywriter: Steve Persico
Art Director: Anthony Chelvanathan
Account Manager: David Buckspan
Account Supervisor: Natasha Dagenais
Photographer: Anthony Chelvanathan
Producer: Gladys Bachand
Other Credits: Group Creative Directors: Paul Giannetta/Sean Barlow Account Exec: Jordan Lane
Date of First Appearance: Oct 19 2009 12:00AM
Entrant Company: LEO BURNETT TORONTO, CANADA

Description of Ambient execution
It's a well known fact, students are relatively poor. They have to choose between spending their little money on beer or food, beer or books and beer or transportation. The James Ready Bar-Ter Campus Tour was a way for students to have both. Beer and other necessities. Students were encouraged to spend their money on James Ready Beer, collect their beer caps and trade the caps for semi-awesome and useful stuff like detergent, soap, mac n' cheese, socks and so on.