James Ready Outdoor JAMES READY 50% AWESOMER COASTERS by Leo Burnett Toronto

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Industry Beers and Ciders
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Leo Burnett Toronto
Creative Director Lisa Greenberg, Judy John
Art Director Anthony Chelvanathan
Copywriter Steve Persico
Producer Kim Burchiel
Account Supervisor Account Executive - Rebecca Simon
Illustrator Chris Duchaine, Cheryl Geonanga
Released October 2012

Credits & Description

Advertiser: JAMES READY
Category: Bars, Restaurants & Stores, etc.
Advertising campaign: JAMES READY 50% AWESOMER COASTERS
Illustrator: Cheryl Geonanga
Art Director: Anthony Chelvanathan
Illustrator: Chris Duchaine
Chief Creative Officer: Judy John
Other Credits: Group Creative Director - Anthony Chelvanathan
Creative Director: Judy John
Creative Director: Lisa Greenberg
Other Credits: Steve Persico
Account Manager: Group Account Director - Natasha Dagenais
Account Supervisor: Account Executive - Rebecca Simon
Producer: Kim Burchiel
Copywriter: Steve Persico

Ambient Execution Description
James Ready is the beer of the people. Always trying to give drinkers more for their money. In 2012, J.R. started selling beer in bars versus just The Beer Store. The only way our small brand could get noticed in the overly beer branded bar environment was through our beer coasters. So we invented coasters with 50% more. Different coaster designs that gave drinkers more awesome in the form of entertainment, games, information and conversation.