|Media||Outdoor, Billboard, Poster, Transportation & Vehicles|
|Agency||Cawley Nea\TBWA Dublin|
Credits & Description
The new-look brand home of Jameson Whiskey has opened its doors to the public following an €11 million investment. Jameson Distillery Bow St., located in Smithfield, Dublin, was officially opened by the Minister for Public Expenditure and Reform and Dublin Central TD Paschal Donohoe last week, becoming the whiskey brand’s immersive and interactive new home. TBWADublin worked with Jameson to signal the closure and subsequent reopening of the distillery. The theme'a good story cannot be devised, it has to be distiller's immortalised in the distillery's large open bar. TBWADublin utilised the brand's legendary and iconic barrelmen in print, digital and OOH, including signage at Dublin airport, using them to communicate the temporary closure and relaunch.