Jell O Outdoor PUDDING FACE by Crispin Porter + Bogusky Miami

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PUDDING FACE

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Industry Confectionery & snacks, Snacks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Crispin Porter + Bogusky Miami
Executive Creative Director Susan Hoffman, Franklin Tipton, Paul Johnson, Bill Wright, Matt O'rourke, James Dawson-Hollis
Art Director Todd Grant, Greta Ackerman
Copywriter Michael Craven
Producer Robert Hannau, Daniella Gonzalez
Photographer Vincent Dixon
Account Supervisor Debbie Casey
Released May 2011

Credits & Description

Category: Digital Outdoor
Advertiser: JELL-O
Product/Service: JELL-O
Agency: CRISPIN PORTER + BOGUSKY
Chief Creative Officer: Rob Reilly
Executive Creative Director: Bill Wright/James Dawson-Hollis/Matt O'rourke
Copywriter: Michael Craven
Art Director: Todd Grant/Greta Ackerman
Photographer: Vincent Dixon
Art Buyer: Christopher Grimes
Account Supervisor: Debbie Casey
Advertiser's Supervisor: Jessica Neira
Producer: Daniella Gonzalez/Robert Hannau
Account Manager: Sara Horner/Jen Shears
Account Manager: Sara Horner/Jen Shears

English Translation of Main Headlines
It's a fact. Pudding makes people smile. And with such a powerful tool, JELL-O felt obligated to use it for good. So they created the JELL-O Pudding Face Mood Meter. A 3D animatronic billboard in SoHo, NY. The billboard gauged the mood of the world by monitoring every smiley and frowny face on Twitter in real time. When the number of smiley Tweets was high, the Pudding Face smiled. But when the number of smiles started to dip, the Pudding Face frowned. And JELL-O sent a personal message with some free pudding to cheer those frowners right back up. When the world got down, the world got pudding. And then, the world got a little bit happier.

Ambient Execution Description
It's a fact. Pudding makes people smile. And with such a powerful tool, JELL-O felt obligated to use it for good. So they created the JELL-O Pudding Face Mood Meter. A 3D animatronic billboard in SoHo, NY. The billboard gauged the mood of the world by monitoring every smiley and frowny face on Twitter in real time. When the number of smiley Tweets was high, the Pudding Face smiled. But when the number of smiles started to dip, the Pudding Face frowned. And JELL-O sent a personal message with some free pudding to cheer those frowners right back up. When the world got down, the world got pudding. And then, the world got a little bit happier.