Jetblue Outdoor THE FLYER'S COLLECTION STORE by J. Walter Thompson New York

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Industry Airlines
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency J. Walter Thompson New York
Executive Creative Director Wayne Best
Creative Director Jim Wood, Aaron Padin, Matt Macdonald
Art Director Tiffany Mckee, Luis Iglesias, Joseph Merkley, Tiago Veiga, Subodh Samudre, Vikas Bhalla, Ryan Wi
Copywriter Jon Morgan, Rick Abbott, Bonnie Phil, Greg Matson, Mike Maher
Producer Stacey Horn, Jeanne Mccabe
Photographer Jamie Chung
Account Supervisor Kristina Lenz
Released December 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: JETBLUE
Product/Service: AIRLINE
Agency: JWT
Executive Creative Director: Wayne Best
Creative Director: Jim Wood/Matt Macdonald/Mason Hedgecoth/Aaron Padin
Copywriter: Rick Abbott/Mike Maher/Greg Matson/Bonnie Phil/Jon Morgan
Art Director: Joseph Merkley/Tiffany Mckee/Vikas Bhalla/Luis Iglesias/Subodh Samudre/Tiago Veiga/Ryan Wi
Account Manager: Courtney Miller
Account Supervisor: Kristina Lenz
Advertiser's Supervisor: Fiona Morrisson
Photographer: Jamie Chung
Producer: Stacey Horn/Jeanne Mccabe
Other Credits: Head Of Art/Designer: Aaron Padin
Date of First Appearance: Dec 14 2009 12:00AM
Entrant Company: JWT, New York, USA
Description of Ambient execution
A (fake) pop-up store filled with products designed to make flying any airline more like flying on JetBlue. While the store wasn’t real, we handcrafted every product, package and element within the space as if it were—with barely a budget, and in just a few days. The store had to be powerful enough to entice NYC Meatpacking District shoppers to stop, look and pick up a Flyer’s Collection catalog to take home. Although this was only a fake, temporary pop-up store that didn’t sell anything, we agonized over every little detail—from the items featured in the window to the logo of the YumBro Snack Dispensing Robot. A lighting scheme was devised to draw pedestrians deeper into the space to see more products. Custom wallpaper and wrapping paper completed the package from a brand perspective, mimicking the JetBlue look and feel.