SILK by BMB MADISON for Jo

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SILK

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Industry Cosmetics & beauty products, Shampoos
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency BMB MADISON
Executive Creative Director Shoumitra Rai Choudhary
Creative Director Madhukar Doiphode
Art Director Sagar Nagvekar
Copywriter Rohan Thomas Joseph
Released November 2010

Credits & Description

Category: Cosmetics & Beauty, Toiletries & Pharmacy
Advertiser: VVF
Product/Service: JO SHAMPOO
Agency: BMB MADISON
Date of First Appearance: Nov 10 2010
Entrant Company: BMB MADISON, Mumbai, INDIA
Chief Creative Officer: Shoumitra Rai Choudhary
Executive Creative Director: Shoumitra Rai Choudhary
Creative Director: Madhukar Doiphode
Copywriter: Rohan Thomas Joseph
Art Director: Sagar Nagvekar

English Translation of Main Headlines
Jo Shampoo makes hair black and silky. To communicate this, we put up real silk posters up in chemist shops

and malls. Consumers could actually feel the poster and experience the benefits of the product.