Johnson & Johnson Outdoor GLAMBULANCE by J. Walter Thompson New York

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GLAMBULANCE

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Industry Adhesive Plasters
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency J. Walter Thompson New York
Executive Creative Director Eric Weisberg
Creative Director Rachel Birnbaum, Yana Goodstein
Producer Matt Joyner, Directors Of Production, Nathan Caffee
Account Supervisor J Marketing
Released October 2011

Credits & Description

Category: Integrated campaigns led by Outdoor
Advertiser: JOHNSON & JOHNSON
Product/Service: BAND-AID
Agency: JWT NEW YORK
Chief Creative Officer: Peter Nicholson
Executive Creative Director: Eric Weisberg
Creative Director: Rachel Birnbaum/Yana Goodstein
Account Supervisor: J/J Marketing: Hugh Dineen/Susan Tang/Bryant Ison/Bindu Shah
Advertiser's Supervisor: J/J Pr: Kristina Chang/Alex Holland/Rf Binder Pr: Edwige Buteau/Jill Mcglynn/Jill Metzger
Producer: Nathan Caffee/Matt Joyner/Directors Of Production: Bill Finnegan/Caroline Coleman/Sergio Lopez
Account Manager: Account Management: Chris Wilson/Kate Larado/Lisa Huang
Planner: Isabelle De Francesco
Account Manager: Account Management: Chris Wilson/Kate Larado/Lisa Huang
Planner: Isabelle De Francesco
Other Credits: Media: J3 - Michael Levy/Benjamin Assor/Digital: Lbi - Matt Dufner/Corin Barnett/Jessica Maxwell
Production Company: TH Productions

Ambient Execution Description
Band-Aid Brand partnered with designer Cynthia Rowley to develop a line of fashion-forward bandages, that we named Hurt Couture. To up the ante, we launched the collection at New York Fashion Week, the biggest fashion spectacle in the world. We also created the Glambulance, a fashion first-aid vehicle that treated actual fashion emergencies. A traditional print campaign seeded our program and promoted our Facebook contest, while social media generated buzz before, during and after our event.