REPAIRMAN by J. Walter Thompson Shanghai for Sanjiu Pharmaceuticals

REPAIRMAN

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Industry Health & Pharmaceutical Products
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market China
Agency J. Walter Thompson Shanghai
Executive Creative Director Yang Yeo
Creative Director Raymond Chin, Elvis Chau
Art Director Rojana Chuasakul, David Mo
Copywriter Margin Ma, Ada Hu
Photographer Tang Ming Zhang
Account Supervisor Sarah Shen, Shirley Wu
Released February 2010

Credits & Description

Category: Consumer Products: Cosmetics & Beauty, Toiletries & Pharmacy
Advertiser: SANJIU MEDICAL AND PHARMACEUTICAL CO.
Product/Service: JOINT AND MUSCLE PAIN RELIEF
Agency: JWT SHANGHAI
Executive Creative Director: Yang Yeo
Creative Director: Elvis Chau/Raymond Chin
Copywriter: Margin Ma/Ada Hu
Art Director: David Mo/Rojana Chuasakul
Account Supervisor: Sarah Shen/Shirley Wu
Photographer: Tang Ming Zhang
Other Credits: Designer:lu Nan/Retouching:chen Xiao Jiao/Production House:bian Hua/Print Production:isaac Xu
Date of First Appearance: Mar 1 2010 12:00AM
Entrant Company: JWT SHANGHAI, CHINA

Dimensions
200cm x 80cm

Site Location
In-store standee poster

English Translation of Main Headlines
Creative Rationale/ Background: This campaign is for Sanjiu Muscle and Joint Pain Relief Pills. We show how people who have to put their muscles and joints through great strain at work, can forget about the pain and go about their job in a more relaxing manner, when they use Sanjiu.