RESPECT FOR SPORTS by LA DESPENSA INGREDIENTES CREATIVOS for Joma Sport

Adsarchive » Outdoor » Joma Sport » RESPECT FOR SPORTS

RESPECT FOR SPORTS

Pin to Collection
Add a note
Industry Sportswear, Athletic Footwear & Accessories
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Spain
Agency LA DESPENSA INGREDIENTES CREATIVOS
Executive Creative Director Javier Carrasco Y Miguel Olivares, Miguel Angel Barahona M. - Andrea Olivares
Creative Director Pablo Gutierrez
Art Director Ignacio Iñigo
Copywriter Helena Marzo
Account Supervisor Harold Vas
Released October 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: JOMA ESPAÑA
Product/Service: JOMA
Agency: LA DESPENSA INGREDIENTES CREATIVOS
Executive Creative Director: Javier Carrasco/Miguel Olivares
Creative Director: Pablo Gutierrez
Copywriter: Helena Marzo
Art Director: Ignacio Iñigo
Account Manager: Alfredo González
Account Supervisor: Harold Vas
Other Credits: Executive Account Juncal Roig; Interactive Creative Director Belén Coca
Date of First Appearance: Oct 4 2009 12:00AM
Entrant Company: LA DESPENSA INGREDIENTES CREATIVOS, Madrid, SPAIN
Description of Ambient execution
We decided to present the new Joma Sports concept, “Respect for Sports”, through one of its sponsored athletes, Kanouté, a Seville F.C. football player who is admired for his sportsmanship.We were able to get the club, the fans and the musicians Toumani-Diabaté and Diego Amador involved in a surprise homage to Kanouté.During the Seville-Real Madrid match, 45,000 fans thanked the player with a song and mosaic. The President of Joma presented Kanouté with the first White Boot for Respecting Sports.