WK INTERACT NEVER SLEEPS by Wieden + Kennedy New York for Brand Jordan

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WK INTERACT NEVER SLEEPS

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Industry Sportswear, Athletic Footwear & Accessories
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Wieden + Kennedy New York
Executive Creative Director Kevin Proudfoot, Todd Waterbury
Creative Director Keith Cartwright
Art Director William Esparza
Copywriter Derek Barnes-Acd's
Producer Kristen Althoff
Account Supervisor Julian Cheevers
Released January 2010

Credits & Description

Category: Ambient: Special Build
Advertiser: JORDAN BRAND
Product/Service: JORDAN BRAND SPORTSWEAR
Agency: WIEDEN+KENNEDY
Executive Creative Director: Kevin Proudfoot And Todd Waterbury
Creative Director: Derek Barnes And Keith Cartwright
Copywriter: Derek Barnes
Art Director: William Esparza
Account Manager: Juan Reyes And Kelli Hogan
Account Supervisor: Julian Cheevers
Advertiser's Supervisor: Alex Lopez
Producer: Kristen Althoff
Other Credits: Wk Interact (Artist)/James Van Eyck (Vid Producer)/Jamie Carreiro (Vid Editor)/Colossal (Ooh Vendor)
Date of First Appearance: Feb 1 2010 12:00AM
Entrant Company: WIEDEN+KENNEDY, New York, USA

Description of Ambient execution
To create arresting, provocative extensions of the Jordan Brand “Nightmares Never Sleep” campaign, we enlisted the help of world-renowned street artist WK Interact. Together, we transformed the side of a Manhattan building into a work of art inspired by the ferocity of Dwyane Wade’s game. Via that collaboration, we not only brought fitting aggression and energy to the imagery but also gave credibility and relevance to the work. In addition to the painted wall itself, we shot a “making of” documentary video that captures WK Interact’s rarely-seen, kinetic process. The video was quickly picked up by sneaker and street art blogs, spreading buzz and raising awareness for the piece.