TOILET PAPER by Grey Tokyo for Kagatani

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TOILET PAPER

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Industry Knives
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Japan
Agency Grey Tokyo
Executive Creative Director Soeda Masayoshi
Art Director Mitsunori Yamazaki, Shinmei Yamamoto, Tsunoda Taichi
Photographer Akihiro Ito(Un)
Released February 2010

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: KAGATANI KNIFE
Product/Service: KAGATANI KNIFE
Agency: GREY TOKYO
Executive Creative Director: Soeda Masayoshi
Art Director: Yamazaki Mitsunori/Yamamoto Shinmei/Tsunoda Taichi
Advertiser's Supervisor: Kagatani Isamu
Photographer: Ito Akihiro(Un)
Other Credits: Coordinator: Ishii Kohei/Suzuki Yuya(Amana)/Cg:takeuchi Akira(Un)
Date of First Appearance: Feb 16 2010 12:00AM
Entrant Company: GREY TOKYO, JAPAN

Description of Ambient execution
Kagatani knives slices to the utmost. As a way to convey how thinly it can slice, we have used a toilet paper roll.

English Translation of Main Headlines
Kagatani Knife