Natura Cosmetics Outdoor SCENTED BANNER by ID Sao Paulo

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Industry Perfumes
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency ID Sao Paulo
Art Director Domenico Massareto
Producer Pixellabs
Account Supervisor Renata Carvalho
Released April 2010

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: NATURA
Agency: ID\TBWA
Copywriter: Domenico Massareto
Art Director: Domenico Massareto
Account Supervisor: Renata Carvalho
Producer: Pixellabs
Other Credits: Rodrigo Lazaro/Natalia Gouvêa/Priscila Garcia
Date of First Appearance: Apr 11 2010 12:00AM
Entrant Company: ID\TBWA, São Paulo, BRAZIL

Description of Ambient execution
A custom hardware, plus a software plug-in installed in more than 270 computers on 15 Lan Houses. Every time the banner was clicked, a paper version of the banner with the scent sample was "handed in" by the machine.

English Translation of Main Headlines
"The best selling men's fragrance in the country just changed. Want to try it? Click this banner. IT'S SCENTED."