OIL SHELF by Filadelfia Belo Horizonte for Kanechom

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OIL SHELF

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Industry Cosmetics & beauty products, Shampoos
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Filadelfia Belo Horizonte
Art Director Marcio Doti, Sandro Martini
Copywriter Dan Zecchinelli, Hellen Mundim, Deborah Vasques, Fabiana Soares
Released March 2010

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: KANECHOM
Product/Service: SHAMPOO
Agency: FILADELFIA COMUNICAÇÃO
Creative Director: Dan Zecchinelli
Copywriter: Dan Zecchinelli/Hellen Mundim/Fabiana Soares/Deborah Vasques
Art Director: Sandro Martini/Marcio Doti
Date of First Appearance: Mar 17 2010 12:00AM
Entrant Company: FILADELFIA COMUNICAÇÃO, Belo Horizonte, BRAZIL

Description of Ambient execution
We put a package of Kanechom Mix Citrus Shampoo in a shelf where only cooking oil should be, providing a wide space between the shampoo and the oil packages.

English Translation of Main Headlines
Keep oil away.