Kangaroo Cabs: Magic Mirror by Saatchi & Saatchi Sri Lanka for Kangaroos

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Kangaroo Cabs: Magic Mirror

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Industry Postal, Courier, Shipping & Freight services, Taxi
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Sri Lanka
Agency Saatchi & Saatchi Sri Lanka
Creative Director Asanka Ilamperuma
Copywriter Roshan Quintus
Photographer Roshan Quintus
Released June 2009

Credits & Description

To promote the service of a cab company, in bars and clubs. The message they wanted to communicate was have fun but keep in mind the dangers of drunk driving. Making sure that their communication has no impact on liquor sales of the barclub was another challenge. The solution was the “magic mirror” wich hung in rest rooms. It like any ordinary mirror but transformed its image when a person went closer to it. The picture of a person who has met with an accident would appear with the message “take a cab” and the contact number of the cab company.

Advertising Agency: Saatchi & Saatchi, Sri Lanka
Creative Director: Asanka Ilamperuma
Art Directors: Roshan Quintus, Rishini Jayasinghe
Copywriter: Roshan Quintus
Account Planner: Anoushka Wijesurendra
Photographer: Roshan Quintus
Additional credits: Vidhu Jayawardena, Ruwan Hadinnapola