Kap-lan Donerproduktion Outdoor KAP-LAN DONER KEBAB: GIANT DONER KEBAB by Leagas Delaney Hamburg

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KAP-LAN DONER KEBAB: GIANT DONER KEBAB

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Industry Fast food outlets & restaurants
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Leagas Delaney Hamburg
Released December 2003

Credits & Description

GIANT DONER KEBAB
KAP-LAN DÕNERPRODUKTION
DONER KEBAB PRODUCTION
Advertising Agency: LEAGAS DELANEY HAMBURG, GERMANY
Date Of 1st Implementation: 01/12/2003
Advertising Agency: LEAGAS DELANEY HAMBURG, GERMANY
Name Company Position
Helen Kötter Leagas Delaney Hamburg Creative Director
Heiko Schmidt Leagas Delaney Hamburg Creative Director
Jonas Keller Leagas Delaney Hamburg Art Director
Steffi Römke Leagas Delaney Hamburg Account Supervisor
Communication Goals
Advertisement pillar (to light up).
Media Strategy
A doner kebab is a typical Turkish take-out snack. A big piece of meat which is grilled on a turning spit.
People will find this kind of snack bar at every corner in Berlin.
Creative Executions
Additionally, Berlin has the biggest Turkish communitiy in Germany. Kaplan-the largest supplier of doner
kebab in Berlin-wants to increase it's reputation in this community. Berlin is a City with turning advertising columns at every corner. So our message can hit the people where they eat our products.
Media Effort
What fits a turning snack better than a turning advertising column? By changing a turning advertising column
into a big turning doner kebab you dramatize in a simple manner that Kalplan is the biggest supplier Berlin's.
Value For Money
Increased awareness in Turkish community of doner kebabs in Berlin.