Kappa Outdoor PLAYMAKERS by GGH Lowe Hamburg

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Industry Apparel, Clothing & Footwear
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency GGH Lowe Hamburg
Creative Director Florian Grimm, Matthias M. Müller
Art Director Phillip Eggers
Copywriter Stefan Geschke
Photographer Marcel Schaar
Released February 2012

Credits & Description

Category: Clothing, Footwear & Accessories
Product/Service: BVB TEAM JERSEY
Creative Director: Florian Grimm/Matthias M. Müller
Copywriter: Stefan Geschke
Art Director: Phillip Eggers
Photographer: Marcel Schaar
Account Manager: Maike Kuehl
Account Manager: Maike Kuehl
Other Credits: Graphic Design: Nele Wiewelhove/Post Production: Lucie Und Lisann Postproduction/Marius Schwiegk

Ambient Execution Description
Our task for the new season is to draw attention to Kappa’s new BVB strip. Needless to say, the core target group is the Dortmund fans, the current ones and the budding ones.
In line with our campaign motto of “Supplier to the world’s greatest team”, which follows on from the belief that Dortmund’s fans are a firm part of the team. We want to include real fans in the campaign as much as possible and give them the opportunity to become a part of the advertising for the strip.