ALWAYS AHEAD by Innocean Seoul for Kia

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ALWAYS AHEAD

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Korea
Agency Innocean Seoul
Executive Creative Director Kim Ho Chul
Creative Director Jaehoon Oh, Oh Yoo Kyung
Art Director Kim Hutcheson, Young Chang
Copywriter Kim Sang Jae
Account Supervisor Mo Shono, Joon Pyo
Illustrator Park Chan Mi, In Kyu
Released October 2009

Credits & Description

Category: Ambient: Transit
Advertiser: KIA MOTORS
Product/Service: CERATO
Agency: INNOCEAN WORLDWIDE
Executive Creative Director: Kim/Ho Chul
Creative Director: Oh/Yoo Kyung
Copywriter: Kim/Sang Jae
Art Director: Kim/Chang Young
Account Supervisor: Mo/Joon Pyo
Illustrator: Park/In Kyu
Other Credits: Kim/Hyun Jae/Kim/Dae Jung
Date of First Appearance: Nov 1 2009 12:00AM
Entrant Company: INNOCEAN WORLDWIDE, Seoul, KOREA

Description of Ambient execution
Kia needed to launch the all new Cerato as the most innovative product in its class with limited budget. We defined innovation as ‘always being ahead of others’, and chose moving transport for maximum impact. The campaign was evaluated positively in cost-efficiency and impact.

English Translation of Main Headlines
Always Ahead Dreams become reality, Cerato