ROAD by Ogilvy & Mather Bogota for Kia

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ROAD

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Industry Cars, SUV & Four Wheel Drive
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Colombia
Agency Ogilvy & Mather Bogota
Creative Director Liliana Perez, Diego Ortiz
Art Director Martha Montenegro
Copywriter Jenniffer Rodriguez, Leonardo Moreno
Producer Freddy Rivero
Released June 2009

Credits & Description

Category: Ambient: Transit
Advertiser: KIA
Product/Service: MOHAVE TRUCKS
Agency: OGILVY & MATHER COLOMBIA
Creative Director: Diego Ortiz/Liliana Perez
Copywriter: Leonardo Moreno/Jenniffer Rodriguez
Art Director: Martha Montenegro
Producer: Freddy Rivero
Date of First Appearance: Jun 10 2009 12:00AM
Entrant Company: OGILVY & MATHER COLOMBIA, Bogotá, COLOMBIA

Advertising Format
Billboard,Modified Billboards & Posters,Other

Other Advertising Format
We took advantage of the road lines to sell our main benefit. 4x4 off road trucks. We painted the road lines on the land scape near by.

Dimensions
7mx1m

Site Location
it was placed on a a road that is used by our target: 4x4 owners and people who makes extreme games