McDonald's Outdoor LOUNGE by DDB Johannesburg

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LOUNGE

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Industry Fast food
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency DDB Johannesburg
Creative Director Grant Jacobsen
Art Director Marcus Moshapalo
Copywriter Conan Green
Released May 2011

Credits & Description

Category: Special Build
Advertiser: McDONALD'S SOUTH AFRICA
Product/Service: KIDS BIRTHDAY PARTIES
Agency: DDB SOUTH AFRICA
Executive Creative Director: Grant Jacobsen
Creative Director: Grant Jacobsen
Copywriter: Conan Green
Art Director: Marcus Moshapalo
Account Manager: Tsitsi Dhlamini
Account Manager: Tsitsi Dhlamini

Ambient Execution Description
To show parents how disastrous it can be to host a kids' party at thier own homes, we built a jumping castle designed to look like a living room.
The jumping castle was inflated at malls and, as expected, kids went crazy on it.
Flyers with the McDonald's kids' parties contact number were handed out around the jumping castle.