BOOKENDS by Ogilvy & Mather Jakarta for Kinokuniya Book Stores

BOOKENDS

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Industry Books
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Indonesia
Agency Ogilvy & Mather Jakarta
Creative Director Gary Caulfield
Art Director Lucky Susanto, Tania Huiny, Joseph Indra Dean Chiam, Stevie Sulaiman, Eka Annash
Copywriter Glenn Alexander, Lydia A. Tarigan, Damaarti Setyoningrum
Producer Susy Hasan
Photographer Anton Ismael Photography
Account Supervisor Kartika Pamungkas
Released August 2009

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: KINOKUNIYA BUKINDO
Product/Service: BOOKSTORES
Agency: OGILVY INDONESIA
Executive Creative Director: Gary Caulfield
Creative Director: Gary Caulfield/Glenn Alexander/Joseph Dean
Copywriter: Lydia Tarigan/Damaarti Setyoningrum/Glenn Alexander
Art Director: Tania Huiny/Stevie Sulaiman/Lucky Susanto/Joseph Dean/Eka Annash
Account Manager: Ali Siagian
Account Supervisor: Kartika Pamungkas
Advertiser's Supervisor: Paulus Tandagi
Illustrator: -
Typographer: -
Photographer: Anton Ismael
Producer: Susy Hasan
Other Credits: Rudy Harianto (Di Artist)/Aldo Khalid (Props Master)
Date of First Appearance: Aug 26 2009 12:00AM
Entrant Company: OGILVY INDONESIA, INDONESIA

Description of Ambient execution
The ambient was put on the cashier counter, in-store display at the Kinokuniya entrance. In beetween the bookends, we put the related books.