Kit-kat Outdoor 'NEW IPAD' LAUNCH by J. Walter Thompson Amsterdam

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'NEW IPAD' LAUNCH

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Industry Bars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Netherlands
Agency J. Walter Thompson Amsterdam
Executive Creative Director Bas Korsten
Art Director Daniel Ashkol
Copywriter Maarten Van Kempen
Producer Brenda Veenstra
Released July 2011

Credits & Description

Category: Stunts & Live Advertising
Advertiser: NESTLÉ
Product/Service: KITKAT
Agency: UBACHSWISBRUN/JWT
Executive Creative Director: Bas Korsten
Copywriter: Maarten Van Kempen
Art Director: Daniel Ashkol
Producer: Brenda Veenstra

Ambient Execution Description
With the launch of the new iPad in the new Apple Store in Amsterdam, we placed someone in the (extremely long) waiting line. He was carrying a sandwich board with the KitKat message on it.
To make a lighthearted comment on the hundreds of people lining up for one single product.