Have a break by J. Walter Thompson Bogota for Kit-kat

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Have a break

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Industry Bars
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient
Market Colombia
Agency J. Walter Thompson Bogota
Released August 2016

Credits & Description

Category: Confectionery, Snacks
Brand: Kit Kat
Agency: JWT
Advertising Agency: JWT, Bogotá, Colombia
Alternative Title: Dance Challenge
Additional Credits: Mindshare
Additional Info: Ambient
Geo: Colombia
Published: August 2016
Description: To illustrate KitKat's "Have a break, have a Kitkat" tagline, Nestlé collaborated with JCDecaux Colombia to transform 3 bus shelters into dancing machines.
Passers-by were invited to follow the steps and enjoyed a dance while waiting the bus. When the song was finished, the score was shown on the screen and participants were able to take a KitKat bar from the dispenser as a reward!