HUNK by J. Walter Thompson Madrid for Kleenex

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HUNK

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Industry Tissues & Towels, Household maintenance & pet products
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Spain
Agency J. Walter Thompson Madrid
Account Supervisor Mari Cruz Muñoz
Illustrator Ivan De Dios
Released March 2010

Credits & Description

Category: Consumer Products: Cosmetics & Beauty, Toiletries & Pharmacy
Advertiser: KIMBERLEY CLARK
Product/Service: KLEENEX
Agency: JWT
Creative Director: Ivan De Dios
Art Director: Ivan De Dios
Account Supervisor: Mari Cruz Muñoz
Advertiser's Supervisor: Begoña Gonzalez
Illustrator: Ivan De Dios
Date of First Appearance: Mar 10 2010 12:00AM
Entrant Company: JWT , Madrid, SPAIN

Dimensions
420 X 297 mm

Site Location
Pharmacy POS

English Translation of Main Headlines
The aim of this print campaign is to communicate the benefits of the new Kleenex Anti-Viral. The tissue helps to eliminate any rest of germs. To emphasize the positive effects when you use it, the campaign exaggerate the possible evolution of a virus to become one of the most ridiculous in our society, obviously, if you don’t avoid it with the product.