GIANT TEETH by Taevas Ogilvy Tallinn for KLIINIK 32

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GIANT TEETH

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Industry Hospitals, Healthcare facilities & Medical Services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Estonia
Agency Taevas Ogilvy Tallinn
Executive Creative Director Jaanus Vahtra
Art Director Helene Vetik
Copywriter Karl Saluveer
Producer Kalju Kivi, Iir Hermeliin
Released September 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: KLIINIK 32
Product/Service: DENTAL CLINIC
Agency: TAEVAS OGILVY
Executive Creative Director: Jaanus Vahtra
Creative Director: Karl Saluveer/Helene Vetik
Copywriter: Karl Saluveer
Art Director: Helene Vetik
Account Manager: Kadri Tuisk
Producer: Kalju Kivi/Iir Hermeliin
Date of First Appearance: Sep 14 2009 12:00AM
Entrant Company: TAEVAS OGILVY, Tallinn, ESTONIA

Description of Ambient execution
Everyday dental hygiene – easy to do, easy to forget. But what will happen to your teeth when you do not take care of them? To show this a 2 x 2 meter teeth replicate was positioned in the busiest downtown area with a call-to-action: become bacteria and destroy the teeth. The message was well-received and soon the dental problems appeared – scrabbles, graffiti, holes, cigarette buns, rubbish and so on. People themselves where acting as the meanest kind of bacteria, thus showing themselves what will become of your teeth if you just leave them without care. The more the teeth were harmed, the clearer the message.