Benesse Corporation Outdoor SENDING OUT BIRDS OF HOPE TO THE SKIES OF TOHOKU by Dentsu Inc. Tokyo

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SENDING OUT BIRDS OF HOPE TO THE SKIES OF TOHOKU

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Industry Public awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Hirozumi Takakusaki
Art Director Takehide Kunii, Ikuko Kawa
Copywriter Nobuko Funaki
Producer Ken Ushiyama
Released August 2011

Credits & Description

Category: Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
Advertiser: BENESSE CORPORATION
Product/Service: KODOMO CHALLENGE
Agency: DENTSU
Chief Creative Officer: Hidetomo Hashimoto(Benesse Corporation)
Creative Director: Hirozumi Takakusaki(Dentsu Inc.)
Copywriter: Nobuko Funaki(Dentsu Inc.)
Art Director: Takehide Kunii/Ikuko Kawa(Taki Corporation)
Producer: Ken Ushiyama(Taki Corporation)
Planner: Yoshiko Morimoto(Benesse Corporation)
Planner: Yoshiko Morimoto(Benesse Corporation)

English Translation of Main Headlines
Sending out birds of hope
to the skies of Tohoku.

Colorful, playful birds fly in the skies of Benesse’s “Imagination Zoo.” They are messages of support sent to us from all over Japan for those whose lives have been made difficult by the Tohoku earthquake and Japan.

We at Kodomo Challenge are delivering stickers featuring these birds, as well as some playtime with Shimajiro, to children in areas devastated by the disaster. We will begin collecting a second batch of birds from May 30, and we hope that you, too, will send us your own personal bird of hope.