THE TREE OF MESSAGES by Dentsu Inc. Tokyo for Benesse Corporation

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THE TREE OF MESSAGES

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Industry Public awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Hirozumi Takakusaki
Art Director Tsuyoshi Omori
Copywriter Nobuko Funaki
Illustrator Yukinori Haruna
Released August 2011

Credits & Description

Category: Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
Advertiser: BENESSE CORPORATION
Product/Service: KODOMO CHALLENGE
Agency: DENTSU
Chief Creative Officer: Hidetomo Hashimoto(Benesse Corporation)
Creative Director: Hirozumi Takakusaki(Dentsu Inc.)
Copywriter: Nobuko Funaki(Dentsu Inc.)
Art Director: Tsuyoshi Omori(Triplet Design Inc.)
Illustrator: Yukinori Haruna
Planner: Maiko Tomikawa/Megumi Takagi(Benesse Corporation)
Planner: Maiko Tomikawa/Megumi Takagi(Benesse Corporation)

English Translation of Main Headlines
I hope all your friends are able to smile
even at a time like this.

We’re all cheering for you,
and you’re in all our hearts.

We believe in the enormous power and potential
that lies inside the tiny bodies of our children.

Starting with the things that we can already do,
we will tirelessly and urgently work
to support our children.

We are collecting messages of support for areas
devastated by the Tohoku earthquake and tsunami.
Any messages you send to us will be delivered
to these areas in person by Shimajiro.