KOLESTON PHOTO BOOTH by Leo Burnett Tailor Made Sao Paulo for Koleston

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KOLESTON PHOTO BOOTH

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Industry Hair Care, Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Leo Burnett Tailor Made Sao Paulo
Art Director Rodolfo Fernandes
Copywriter Daniel Funes
Producer Renato Frey, Christina Johansson, Larissa Gonçalves, Amanda Felício, Natalie Bursztyn
Account Supervisor Denise Millan, Camila Chagas, Maria Isabel Colleta, Soraya Joukhadar
Released March 2010

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: PROCTER & GAMBLE
Product/Service: KOLESTON
Agency: LEO BURNETT BRASIL
Copywriter: Daniel Funes
Art Director: Rodolfo Fernandes
Account Supervisor: Denise Millan/Camila Chagas/Maria Isabel Colleta And Soraya Joukhadar
Advertiser's Supervisor: Thiago Icassati/Juliana Moretti/Tarek Farahad
Producer: Renato Frey/Larissa Gonçalves/Amanda Felício/Natalie Bursztyn And Christina Johansson
Date of First Appearance: Mar 3 2010 12:00AM
Entrant Company: LEO BURNETT BRASIL, São Paulo, BRAZIL

Description of Ambient execution
Make women beautiful in ID snapshots and thus raise their self-esteem, which is one of promises make by the Koleston brand.