SELF-DEFENCE by DraftFCB Zurich for KRAV MAGA

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SELF-DEFENCE

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Industry Sports and Health Clubs, Gyms
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Switzerland
Agency DraftFCB Zurich
Executive Creative Director Nicolas Vontobel, Daniel Comte
Art Director Sebastian Hugelshofer
Copywriter Boris Beuckmann
Photographer Sebastian Hugelhofer
Account Supervisor Rolf Jeger Susann Räber
Released December 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: KRAV MAGA
Product/Service: SPORTS CLUB
Agency: DRAFTFCB/LOWE GROUP
Executive Creative Director: Daniel Comte/Nicolas Vontobel
Copywriter: Boris Beuckmann
Art Director: Sebastian Hugelshofer
Account Supervisor: Rolf Jeger
Advertiser's Supervisor: Marco Schnyder
Photographer: Sebastian Hugelhofer
Other Credits: Editing - Pixelprinz Linus Schneider
Date of First Appearance: Dec 5 2009 12:00AM
Entrant Company: DRAFTFCB/LOWE GROUP, Zurich, SWITZERLAND

Description of Ambient execution
The posters were displayed exclusively in underpasses, multi-storey car parks and close to parking spaces for women.