OUR SKIN NEVER FORGETS by Euro Rscg Zurich for KREBSLIGA SCHWEIZ

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OUR SKIN NEVER FORGETS

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Industry Against Cancer
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Switzerland
Agency Euro Rscg Zurich
Creative Director Axel Eckstein
Art Director Rob Hartmann
Copywriter Wolfgang Bark
Released August 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: KREBSLIGA SCHWEIZ
Product/Service: SKIN CANCER AWARENESS
Agency: EURO RSCG GROUP SWITZERLAND
Creative Director: Axel Eckstein
Copywriter: Wolfgang Bark
Art Director: Rob Hartmann
Account Manager: Sarah Gianesi
Date of First Appearance: Aug 2 2009 12:00AM
Entrant Company: EURO RSCG GROUP SWITZERLAND, Zürich, SWITZERLAND

Description of Ambient execution
Our Skin never forgets: Campaign against skin cancer Our skin accumulates the damage caused by successive sunburns. Our counter continues to run each time we are exposed to the sun without protection. Mannequins on display at public swimming pools and covered with sticky reminder notes dramatically illustrate the threatening capacity of our skin.

English Translation of Main Headlines
Our Skin never forgets: Campaign against skin cancer Our skin accumulates the damage caused by successive sunburns. Our counter continues to run each time we are exposed to the sun without protection. Mannequins on display at public swimming pools and covered with sticky reminder notes dramatically illustrate the threatening capacity of our skin.