Krispy Kreme Outdoor NESSIE by Bray Leino

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Industry Confectionery & snacks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency Bray Leino
Executive Creative Director Jon Elsom
Creative Director Brendan Wilkins, Paul Hancock
Art Director Nick Roberts
Copywriter Jack Patrick
Producer Martin Ansell
Photographer Glenn Pothecary
Account Supervisor Rob Young
Typographer Andrew Hudson
Released May 2013


Roses Creative Awards, 2014
The Winners Consumer Goods Advert Gold
The Winners 48 or 96 Sheet Poster Bronze

Credits & Description

Category: Foods
Copywriter: Brendan Wilkins
Account Manager: A
Planner: A
Photographer: Glenn Pothecary
Executive Creative Director: Jon Elsom
Producer: Martin Ansell
Advertiser's Supervisor: N
Illustrator: N
Other Credits: N
Art Buyer: Martin Ansell
Chief Creative Officer: N
Art Director: Nick Roberts
Chief Creative Officer: A
Creative Director: Brendan Wilkins
Advertiser's Supervisor: A
Illustrator: A
Other Credits: A
Typographer: Andrew Hudson
Account Manager: N
Planner: N
Art Director: Paul Hancock
Creative Director: Paul Hancock
Account Supervisor: Rob Young
Copywriter: Jack Patrick

Ambient Execution Description
Our brief was to launch the iconic Krispy Kreme doughnut brand in a completely new market by announcing the opening of their very first Scottish store. The media was roadside 48 sheet billboards, so for maximum impact we developed a concept that perfectly merged the world of Krispy Kreme and a well-known Scottish icon – the Loch Ness Monster.

Site Location
48 sheet billboards, roadside.

3m deep x 6m wide