L.l. Bean Outdoor L.L.BEAN 2011 GRAND OPENINGS by GSD&M Austin

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L.L.BEAN 2011 GRAND OPENINGS

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Industry Retail, Distribution & Rental companies
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency GSD&M Austin
Creative Director Jay Russell
Art Director Barry Brothers, Haven Simmons, Madeline Dewree
Copywriter Jake Camozzi, Reagan Ward, Tony Vinh
Illustrator Www.manipula.art.br
Released January 2012

Credits & Description

Category: Special Build
Advertiser: L.L.BEAN
Product/Service: RETAIL
Agency: GSD&M
Creative Director: Jay Russell
Copywriter: Reagan Ward/Jake Camozzi/Tony Vinh
Art Director: Madeline Dewree/Barry Brothers/Haven Simmons
Photographer: Manipula (Pond/Stream)
Illustrator: Manipula (Pond/Stream)
Account Manager: Elizabeth Perez
Account Manager: Elizabeth Perez
Other Credits: Account Director- David Hughes

Ambient Execution Description
The King of Prussia, PA L.L.Bean retail store is among the first to be completely inside an actual mall, so we wanted to figure out a way to still relay the full L.L.Bean experience. We arrived on the notion of “Outdoor adventure, now inside the mall.” And went from there. The King of Prussia mall itself had a huge concourse with a fountain in the middle, so we decided to turn that into a full-fledged pond, complete with fishing rods on the second level, using a large floor decal and real L.L.Bean gear. To make sure shoppers knew where the new store was located, we used an additional floor decal to make the way with a stream from a main entrance. And finally, to play on the experience of entering a tent, we took over the elevator doors. We wanted to bring the outdoors in, and we did just that.