La Ciudad de la Raqueta Outdoor Ballrocking by J. Walter Thompson Barcelona


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Industry Education
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Spain
Agency J. Walter Thompson Barcelona
Executive Creative Director Jaime Chávarri
Art Director Myriam López Del Barrio
Copywriter Lucía Bara Online
Producer Antonio Ortega
Editor Rebeca Fernández
Released May 2013

Credits & Description

Media: Outdoor
Category: Education
Agency: JWT
Brand: La Ciudad de la Raqueta
Geo: Europe, Spain
The action was based on a powerful insight: the tennis balls that go out and end up on the surrounding fences. JWT found a way to make these "misses" something positive. That's how "Ballrocking" was created; Motivational messages inserted into a very unique format: the tennis balls that get stuck on the fences that surround the courts. That way, each time one of the kids sends a ball out while training they will see a motivational message.

Advertising Agency: JWT, Spain
Executive Creative Director: Jaime Chávarri
Creative Directors: Pablo Rodriguez Meyre, Paco García, Iván De Dios
Art Director: Myriam López
Copywriter: Lucía Bara
Account: Jorge Pérez
Producer: Antonio Ortega
Editor: Rebeca Fernández
Music: Will Spector, Los Fatus
Published: March 2013