La Sirena Outdoor TRY IT ON by Pages BBDO Santo Domingo

Adsarchive » Outdoor » La Sirena » TRY IT ON

TRY IT ON

Pin to Collection
Add a note
Industry Apparel & Accessories Stores, Department Stores & Shopping Malls
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Dominican Republic
Agency Pages BBDO Santo Domingo
Creative Director Dilia Luna, Rodolfo Borrell
Art Director Alvaro De Oleo, Naysa Dume, Dulce Ceballos
Copywriter Lissette Guzman
Producer Elisa Lopez
Photographer Luis Miguel Pena
Account Supervisor Pamela Santana
Released February 2012

Credits & Description

Category: Small Scale Special Solutions
Advertiser: LA SIRENA
Product/Service: FASHION DEPARTMENT
Agency: PAGÉS BBDO
Chief Creative Officer: Rodolfo Borrell
Executive Creative Director: Rodolfo Borrell
Creative Director: Rodolfo Borrell/Dilia Luna
Copywriter: Lissette Guzman
Art Director: Alvaro De Oleo/Dulce Ceballos/Naysa Dume
Photographer: Luis Pena
Account Supervisor: Pamela Santana
Advertiser's Supervisor: Ana Maria Ramos/Gabriela Castillo
Producer: Elisa Lopez
Account Manager: Jenny Mella/Sandra Cividanes
Account Manager: Jenny Mella/Sandra Cividanes
Other Credits: Media Directors: Belkis De La Cruz And Yady Mejia

Ambient Execution Description
The posters were placed on strategic selected walls like pedestrian avenues, bus shelters and metro stations and Fashion Week DR 2011.
The posters worked the following way: They had a photogaph of a model wearing an outfit from the store's new fall collection. The clothes were a sequence of cutouts, that were printed on real life scale. People passing by could tear off the cut outs ( her clothes) from the model on the posters and instantly try them on to see how they looked. On the back they could find other combinations and a QR code that directed the to an app where they could create dozen of new looks and see their cost.