CLEAN GRAFFITI LAAX by Four. Werbeagentur Ag for Weisse Arena Gruppe

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CLEAN GRAFFITI LAAX

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Industry Leisure Parks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Switzerland
Agency Four. Werbeagentur Ag
Art Director Philipp Strauli
Copywriter Björn Brinkmann
Producer François De Vevey
Account Supervisor Sandra Genge
Released January 2010

Credits & Description

Category: Ambient: Special Build
Advertiser: WEISSE ARENA GRUPPE
Product/Service: LAAX RESORT
Agency: FOUR WERBEAGENTUR
Creative Director: Philipp Sträuli/Björn Brinkmann
Copywriter: Björn Brinkmann
Art Director: Philipp Sträuli
Account Manager: Daniel Gerber
Account Supervisor: Sandra Genge
Advertiser's Supervisor: Britta Kaula
Producer: François De Vevey
Other Credits: Designer: Raphael Schoen
Date of First Appearance: Jan 4 2010 12:00AM
Entrant Company: FOUR WERBEAGENTUR, Zurich, SWITZERLAND

Description of Ambient execution
Clean Graffiti is an environmentally friendly and innovative form of outdoor advertising with a surprising message. With the help of a template and a high pressure water sprayer we applied messages for the start of the winter season in LAAX in bigger cities like Zurich. The result is a high impact message and even a cleaner street. This advertising form ist completely carbon neutral and the used water will be compensate.